@feelsupr's reel — transcript & breakdown

Starts with a surprising and counter-intuitive claim about hair loss to grab attention.

“Your hair isn't falling out. Your body is cutting it off.”

Introduces the protagonist and her relatable problem, showing common futile attempts at a solution.

“Ria is 24. This is her comb. In the drain, on her pillow, onion juice, hot oil champi, fancy shampoos. Mom says, 'Oiling more, beta.' Nothing works.”

Explains the scientific reason behind hair loss by simplifying complex biological processes, drawing an analogy to financial priorities.

“Because the problem isn't on her head, it's on her plate. You see, hair is made of keratin, a protein. And hair roots are among the fastest growing cells in your body. But to your body, hair is optional. Ever been broke before payday? Rent gets paid, electricity gets paid. Salon? Cancelled. Your body does the same with protein. Heart, muscles, immunity first. Hair roots go into resting mode. The shedding shows up two to three months later. So, you blame the shampoo.”

Highlights the nutritional deficiency as the root cause, making the solution clear.

“You need about 0.8 grams of protein per kilo of body weight every day. Many vegetarian thalis fall short.”

Shows the transformation after addressing the root cause, building anticipation for the product reveal.

“So, Ria stopped treating the symptom and fixed the input. Three months later, a clean comb. And friends asking what she changed?”

Directly introduces the product as the solution, detailing its benefits and targeted ingredients.

“SUPR Active Daily Protein for women. 23 grams of plant protein made for women. Biotin for hair, Shatavari and Inositol for hormonal balance, and Ashwagandha because stress sheds hair too. Zero added sugar, zero bloat. Feed the root.”