@saifaldhahab's reel — transcript & breakdown

Establishes a historical and emotional connection to the sea and its importance for the UAE, building context for AD Ports Group's role.

“We all know the place of the sea for the people of the Emirates. The sea was a source of livelihood for our people. Through it they came to know the world and the world came to know them.”

Shows the evolution of maritime activity from traditional dhows to modern container ships, emphasizing growth and progress.

“Over the years ships changed and ports grew and voyages expanded. But our bond with the sea kept growing with us.”

Introduces AD Ports Group and its global reach, transitioning from historical context to current operations and future vision.

“And today from the same shores where the ships of our ancestors set sail, the operations of AD Ports Group, extend to more than fifty countries around the world. And from here at ADIPEC 2026, let us imagine a huge energy project that needs equipment made in different countries. How will it all reach one place?”

Details the land-based industrial capabilities of KIZAD for manufacturing and logistics services by Noatum Logistics.

“This is where the journey begins at KIZAD. Which provides an industrial environment for specialized companies, manufacturing equipment and components. After manufacturing comes the role of Noatum Logistics, which organizes the transport of heavy equipment and huge shipments across the continent and delivers shipments to the ports of the Group, such as Khalifa Port and Mussafah Port, which serve the movement of equipment and goods linked to the energy sector.”

Highlights the offshore capabilities of Noatum Maritime, showcasing comprehensive support for energy projects at sea.

“And if the project is in the open sea, the Noatum Maritime comes in, which provides marine support services, diving and engineering works under the water.”

Summarizes the integrated digital solutions that tie all operations together for efficiency and coordination.

“And all these operations are linked by digital solutions that simplify procedures and coordinate the movement of shipments.”

Concludes by reinforcing the core message of AD Ports Group's comprehensive strength in moving energy globally.

“This is the strength of AD Ports Group, five different sectors working together, supporting energy projects, from manufacturing to operation. Energy moves the world and AD Ports Group moves energy.”