@ayoships's reel — transcript & breakdown
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Audio
Calm lo-fi beat playing in the background
Caption
The full technical explanation + code evidence will be available through my website(check bio) soon! Submit your email to get notified when it comes out.
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Hook
I reverse engineered Block Blast to figure out how a free puzzle game makes over $100 million in ads.
A bold claim about reverse engineering a popular app and its revenue immediately grabs attention.
“I reverse engineered Block Blast to figure out how a free puzzle game makes over $100 million in ads.”
Introduces the central, surprising thesis that skill is less important than ad revenue potential.
“And it turns out how well you do in the game has less to do with your skill and more to do with how much you're worth to them in ads.”
Provides specific technical details (phone model, country, ad history, vibration settings) to build credibility for the rigging claim.
“It takes your phone model, your country, how much your past ads have made them, even whether you turned off the vibration on your phone.”
Explains a specific 'Boost Then Kill' mechanic with in-game visuals and code, demonstrating how the game manipulates player experience.
“One rule called Boost Then Kill secretly makes it easier so you think you're on the best run of your life, right up until you hit your average game length.”
Details the 'High Value Ad Harvest' and 'Death Algorithm' to show how the game strategically forces ad views.
“And if it detects a really expensive ad is ready, that's when it turns on you. A rule called High Value Ad Harvest confirms that you have a history of watching ads, then helps you beat your high score before it triggers something called the death algorithm, which rigs your next turn so there's no way to survive.”
Exposes the final ad-watching incentive loop, showing how even 'revives' are monetized and boosted.
“And the moment you lose, the first thing you see is an offer to revive if you watch that same ad. And if you do revive, they'll even secretly add 10% to your high score so you keep coming back for more.”
Summarizes the overall finding with a provocative conclusion about the game's true nature.
“So all things considered, Block Blast isn't really a puzzle game. It's more of an ad harvest with a rigged gameplay loop built to squeeze every penny out of you.”
Direct call to action encourages engagement and repeat viewership by asking for future content ideas.
“Let me know in the comments what app you'd like to see decompiled next.”
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