@brandsby.felly's reel — transcript & breakdown

MÖNKII is a zero-sugar soda brand made for people who want more from every sip. More flavour. More fun. More reasons to reach for another can. Not because it's the healthier option. But because it's something they genuinely enjoy. The first sip on a sunny afternoon. The drink you bring to a weekend hangout. The familiar sound of a can popping open. The little moments that feel better with something fizzy. Mönkii believes that being mindful of what you drink shouldn't mean missing out on what you love. So we created an identity that celebrates the joy of soda, with a personality that's just as refreshing as the product itself. The bold, flowing logo. The bright, unexpected colours. The cheerful Fizz Bubble mascot. The playful details that bring everything together. Every element works together to make Mönkii feel energetic, approachable, and full of character. A brand that feels at home on a store shelf, in someone's hand, or in the middle of a good conversation. Nothing too serious. Nothing that feels like a typical wellness product. Just a refreshing soda with plenty of personality and a whole lot of fizz. Because good soda should be something everyone can look forward to. Playful · Refreshing · Colourful · Expressive · Feel-Good [beverage branding, soda packaging design, zero sugar soda, Gen Z branding, mascot design, playful brand identity, FMCG branding, beverage packaging, modern soda branding, colourful packaging design, visual identity design, food and beverage branding, lifestyle branding, creative packaging, brand identity]

A MASCOT AS AN ATTENTION MAGNET