@joshuablatch's reel — transcript & breakdown

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My @claudeai edits look like our brand instead of like everyone else’s, and it comes down to four things I’ve set up. This is part one of four, and it’s the one most people skip: one brand folder that Claude goes through before it makes anything. In ours: the actual font files, because if Claude only has the name, it quietly swaps in something close, and close is how everyone ends up looking the same. Our logo in a light and a dark version. Our colors with the exact codes and a job for each one. Real photos of our people and our product, so it never reaches for stock. And the words we use, the ones we never use, and how we actually sound. Start yours today: make one folder called Brand, put in your real font files, both versions of your logo and ten of your best photos, and write down your colors with a job for each one. You probably already have most of it. Shout out to @lacie_tech for being an MVP. Part two is how every kind of video gets its own look, and it’s up tomorrow. Y’all have asked, so I’m putting together the full breakdown. Comment BREAKDOWN to join the waitlist. #claudecode #claude #ai #branding
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Audio

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Caption

My @claudeai edits look like our brand instead of like everyone else’s, and it comes down to four things I’ve set up. This is part one of four, and it’s the one most people skip: one brand folder that Claude goes through before it makes anything. In ours: the actual font files, because if Claude only has the name, it quietly swaps in something close, and close is how everyone ends up looking the same. Our logo in a light and a dark version. Our colors with the exact codes and a job for each one. Real photos of our people and our product, so it never reaches for stock. And the words we use, the ones we never use, and how we actually sound. Start yours today: make one folder called Brand, put in your real font files, both versions of your logo and ten of your best photos, and write down your colors with a job for each one. You probably already have most of it. Shout out to @lacie_tech for being an MVP. Part two is how every kind of video gets its own look, and it’s up tomorrow. Y’all have asked, so I’m putting together the full breakdown. Comment BREAKDOWN to join the waitlist. #claudecode #claude #ai #branding

Hook

My Claude edits look on brand instead of like everyone else's because of four things I've set up.

0:00Hook

The creator starts with a bold claim about improving AI edits, immediately grabbing attention and establishing a problem that many users face.

“My Claude edits look on brand instead of like everyone else's because of four things I've set up.”

0:05Setup

The video quickly transitions into demonstrating the solution, beginning with the foundational element: a meticulously organized 'Brand' folder.

“It starts with one brand folder with everything that makes us look like us.”

0:12Content

The creator elaborates on the importance of real font files, specific color codes, and genuine photography, showcasing how these details prevent generic AI outputs.

“It has our actual font files, not just the names, because when Claude doesn't have the file, it quietly swaps it for something close.”

0:33Content

He emphasizes using real photos and custom writing guidelines to maintain brand authenticity and a consistent voice.

“Then obviously, we have our real photos of our people and our products, so it never reaches for stock footage or makes an AI image.”

0:53Content

The inclusion of brand strategy and personality answers demonstrates a deep understanding of the brand's 'why,' ensuring AI outputs align with core values.

“It even has our brand strategy and my own answers about how Attuned should feel, so it understands why we look the way we do.”

0:59CTA

The creator offers a clear, actionable starter guide and teases an upcoming product, providing immediate value while building anticipation.

“Okay, so here's how you start yours: make one folder called Brand, put in your real font files, both versions of your logo, and ten of your best photos.”

Details

Account@joshuablatch
Posted (UTC)
Date (UTC)Oct 25, 2026
Duration86.3s
Last synced (UTC)

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