@drmattshiver's reel — transcript & breakdown

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If you're new to Facebook ads, here's exactly where I start. Make five to ten good ads. Each one hits a different pain point for the same avatar. If you help women lose weight, that's food, not knowing what to do, metabolism, stress. Different pain points, same person. Launch all of them in one ad set. I prefer a lookalike, built off past clients or sales calls or applications. $50-100/day minimum. Let it sit three days, then look at which angle brought quality leads. This might contradict your organic. If your organic is all nutrition and the ads hit on metabolism, that's fine. Don't be attached to what works organically. Then iterate the winner. Take that one angle and make five to ten more ads with it in different formats. Green screen, talking head, statics, carousels, B-roll. Milk that angle until it stops working, especially on low spend. Then go test new ones. Comment ADS and I'll send you the free mini course.
2:41

Audio

Speech only, no background music.

Caption

If you're new to Facebook ads, here's exactly where I start. Make five to ten good ads. Each one hits a different pain point for the same avatar. If you help women lose weight, that's food, not knowing what to do, metabolism, stress. Different pain points, same person. Launch all of them in one ad set. I prefer a lookalike, built off past clients or sales calls or applications. $50-100/day minimum. Let it sit three days, then look at which angle brought quality leads. This might contradict your organic. If your organic is all nutrition and the ads hit on metabolism, that's fine. Don't be attached to what works organically. Then iterate the winner. Take that one angle and make five to ten more ads with it in different formats. Green screen, talking head, statics, carousels, B-roll. Milk that angle until it stops working, especially on low spend. Then go test new ones. Comment ADS and I'll send you the free mini course.

Hook

If you're new to Facebook ads, here's exactly where I'd start.

0:00Hook

The speaker immediately presents a clear, actionable guide for beginners, sparking interest.

“If you're new to Facebook ads, here's exactly where I'd start.”

0:04Content

Step 1 is introduced, focusing on creating diverse ads based on pain points.

“Okay, number one, you want to make five to 10 good ads. Each of these ads should have a different pain point for the same avatar.”

0:38Content

Step 2 details the launch strategy, emphasizing lookalike audiences and initial budget.

“Number two is launch all these in one ad set, and I prefer a lookalike audience. $50 to $100 at a minimum.”

1:05Content

Step 3 focuses on analyzing lead quality and identifying winning messaging, differentiating from organic strategies.

“And then you want to analyze what is getting you quality leads... This may be very different than your organic strategy.”

1:33Content

Step 4 advises on iterating winning angles with creative diversity to maximize effectiveness.

“Number four is iterate what is winning. If you find one good angle... we want to start adding more creative diversity.”

2:15Recap

The speaker summarizes the core strategy: find a winning angle and leverage it until it's no longer effective.

“Find a winning angle... milk that angle until it doesn't work anymore.”

2:27CTA

A direct call to action invites viewers to access a free mini-course on running ads.

“If you guys want help learning how to run ads, comment the word 'Ads' down below.”

Details

Account@drmattshiver
Posted (UTC)19 days ago
Date (UTC)Aug 29, 2026
Duration161.1s
Last synced (UTC)8 days ago

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