@ameliagonzamonte's reel — transcript & breakdown

Plays

397.7K

Likes

12.6K

Comments

293

Engagement Rate

3.24%

Create your own version

Use this post as inspiration to create your own

Remix
Top content creators like @hormozi are making this MASSIVE shift in their content – and it’s highlighting something VERY important about what it really takes to make money from social media… Now. It’s important to note that most business owners posting on social media WILL necessarily have a different approach to content strategy than someone with a social media following of over ten million people. Obviously, the Hormozis don’t NEED to get multi millions of eyeballs on their content because they already have multi millions of followers. But arguably, you don’t need multi millions of eyeballs either. You just need enough of the RIGHT eyeballs that want to buy what you have to sell. Now this is not to say “viral = bad.” Especially if you’re starting out, going viral (in the right way) and having more top of funnel content can help push you out there TO the right people. However, if you want to use social media to grow your business, I recommend your top of funnel content always be strategic and part of an overall strategy that still prioritizes resonating with the right people – instead of just “what content will get me the most views.” A perfect example is one of my clients, who only has about 25k followers across platforms and has zero videos above a million views – and yet she had to pay for someone to help manage all the leads flooding her DMs and comments section. Because instead of focusing on making her go viral, we focused on these 3 steps, to get her hyper-targeted message in front of the right people in such a way that they are begging to work with her. I’d prefer that over millions of empty views any day.
0:51

Audio

Speech only, no background music or sound effects.

Caption

Top content creators like @hormozi are making this MASSIVE shift in their content – and it’s highlighting something VERY important about what it really takes to make money from social media… Now. It’s important to note that most business owners posting on social media WILL necessarily have a different approach to content strategy than someone with a social media following of over ten million people. Obviously, the Hormozis don’t NEED to get multi millions of eyeballs on their content because they already have multi millions of followers. But arguably, you don’t need multi millions of eyeballs either. You just need enough of the RIGHT eyeballs that want to buy what you have to sell. Now this is not to say “viral = bad.” Especially if you’re starting out, going viral (in the right way) and having more top of funnel content can help push you out there TO the right people. However, if you want to use social media to grow your business, I recommend your top of funnel content always be strategic and part of an overall strategy that still prioritizes resonating with the right people – instead of just “what content will get me the most views.” A perfect example is one of my clients, who only has about 25k followers across platforms and has zero videos above a million views – and yet she had to pay for someone to help manage all the leads flooding her DMs and comments section. Because instead of focusing on making her go viral, we focused on these 3 steps, to get her hyper-targeted message in front of the right people in such a way that they are begging to work with her. I’d prefer that over millions of empty views any day.

Hook

Has anyone noticed that Alex Hormozi, one of the trailblazers of social media for business, is not going viral anymore?

0:00Hook

The video starts with a question that immediately creates curiosity by highlighting a perceived shift in a well-known public figure's social media strategy.

“Has anyone noticed that Alex Hormozi, one of the trailblazers of social media for business, is not going viral anymore?”

0:03Setup

Visual evidence of Alex Hormozi's content is shown to support the initial claim and set up the problem statement.

“Take a look at his content. There are no memes, no trending formats, no fancy editing.”

0:09Content

The speaker explains the 'why' behind Hormozi's strategy, shifting the focus from virality to business results, which resonates with business owners.

“Now, why with all the money at his fingertips, would he choose not to go viral? It's because he understands that virality means nothing to a business owner if it does not result in more business.”

0:19Content

The speaker transitions to offering actionable advice based on Hormozi's strategy, directly addressing the audience's needs.

“So he's focusing on content that gets him more business. And here's how you're going to do it for your business.”

0:23Content

The first actionable tip is presented, contrasting helpfulness with algorithm manipulation.

“First, you're going to focus on helping people rather than hacking the algorithm. Because that will always get you the right kind of viewers.”

0:29Content

The second tip emphasizes authenticity over trending formats, appealing to genuine connection.

“Second, you're going to focus on formats that work for you, rather than formats that are going viral. People are looking for content that feels authentic, not just what's a copy of everybody else.”

0:38Content

The third and final tip highlights the value of unique perspective and personal experience in building trust and driving sales.

“And third, you're going to focus on perspective, not information. Because everyone can find the same information, but it's the novel ideas and the personal experiences and the real proof that gets the right people's attention, builds their trust, and motivates them to buy from you.”

Details

Account@ameliagonzamonte
Posted (UTC)
Date (UTC)Aug 20, 2026
Duration51.2s
Last synced (UTC)

More viral reels, analyzed