@olliecarson__'s reel — transcript & breakdown
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Audio
Calm lo-fi beat playing in the background
Caption
�Comment “ROADMAP” and I’ll send you my full breakdown on building a coaching offer that actually sells. If we’ve never spoken before: I’m Ollie. I run RemotePro. I help online coaches and consultants build and scale their businesses without sleazy tactics or the copy-paste strategies that everyone else is selling. I’m the founder of RemotePro - a hands-on one-to-one mentorship program where you actually work with the founder of multiple six- and seven-figure businesses We cover things like: * building a micro-offer that converts * structuring your programme for long-term retention * generating leads without burning out on content * pricing, positioning, and packaging your expertise * creating a client ecosystem that runs without you * 👉 Coaches like Harry going from £3k to £20k/month 👉 Will generating £12,350 in his first 90 days 👉 Kat leaving full-time employment within six months 📌 If you want to build a coaching business properly - understand the strategy behind it, not just the tactics - follow along.
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Hook
$700k with Instagram and Manychat funnel
The video starts with a bold claim of earning $700k without a team, immediately grabbing attention and establishing credibility.
“This is my unbelievably simple Instagram profile funnel that I've been running to collect over $700,000 for my coaching business in the last year with zero team, with zero setters, closes, any of that stuff.”
The speaker meticulously details the content strategy on Instagram, categorizing posts by their purpose (belief shift, social proof, lead capture, personal brand), providing clear actionable steps.
“So really on Instagram, we're gonna do a few things. We're gonna post some different types of content here.”
He explains how belief-shifting content leads to a ManyChat flow, and social proof content funnels users into DMs for qualification, showing the initial conversion pathways.
“So the belief shifting content will always have a call to action that gets people to comment a keyword in return for a lead magnet, and that pushes them into a many chat flow.”
The process of engaging potential clients through DMs for high-ticket offers, emphasizing direct interaction and qualification.
“The social proof content always drives people with the CTA into my DMs to inquire about working with me”
Explanation of how lead capture reels also use ManyChat to push people into a more in-depth content series on YouTube.
“Now with the lead capture reels again, we're sending people to comment a keyword. ManyChat is gonna kick in and it's gonna take them into the next part of the sequence”
Introduction of the 'YouTube mini-series' as a VSL on steroids, highlighting its role in indoctrinating leads and positioning the coaching as a solution.
“it pushes them into this six-part YouTube mini-series. Now this is essentially like a VSL on steroids.”
The final stage where the nurtured leads, having consumed significant content, are directed to an offer document for a high-ticket purchase, underlining the value of extensive lead nurturing.
“And this is all centered around one idea, that we need our clients and our potential clients to consume upwards of seven hours worth of content from us before they know like and trust us enough to make a high ticket purchasing decision with just an offer document.”
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