@shauryadesigns's reel — transcript & breakdown

The video starts with a clear statement of the design project, immediately engaging viewers interested in design or skincare brands.

“Designing a logo for an Indian skincare brand.”

Briefly introduces the client and their values, setting the context for the design choices.

“The brand name is Crystal Clear, and it's based in India and believes in ingredient transparency.”

Shows the initial research and ideation process, giving insight into the designer's workflow.

“The process started with competitor research and current design trends. I locked in the mood board and then dove into sketching and ideation.”

A quick interlude highlighting a product used in the workspace, adding a personal touch and a soft product placement.

“Oh, and if you're wondering about the lights, they're the new Lumix smart strip lights by Lightify.”

Returns to the core design process, showing the digitization and refinement of the logo.

“Back to the logo. We digitalized the concepts and compiled everything into a final guidelines PDF.”

The video crescendos with the reveal of the final logo and its application across various brand materials.

“This is how it turned out.”

A direct call to action encouraging viewers to engage further and explore more content.

“Follow For More. Full Project - Link in Bio.”