Transcript of @theschoolofhardknockz's reel
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The entertainment BILLIONAIRE 🤯 i interviewed @scooterbraun in Los Angeles and I asked him how he got RICH! I asked him the best advice he received throughout his career. I also asked him if he was ever doubted when he was coming up in the business world. Since he discovered some of the biggest artist in the world, I asked him the number one thing he looks for in people and businesses when he invests. Lastly, I asked him the best advice he’d give to the younger generation. #wealth #entrepreneur #financialfreedom #motivation
Excuse me, sir... Is this your G-Wagon? How did you get rich? What did you do to get a G-Wagon?
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Excuse me, sir... Is this your G-Wagon? How did you get rich? What did you do to get a G-Wagon? I recognize you. I know your stuff from the internet. What did you do, man? I worked in the entertainment industry for a long time and... sold my company years ago. You want to know how much? I've seen you do this before... you like how much? How much did you sell your company for? I sold the company for over $1 Billion. You said over $1 Billion? You do good stuff, man. What's your name? Scooter Braun. Scooter Braun? I mean I go all over the world interviewing billionaires. Can I interview you for a minute real quick? Yeah. What is the greatest piece of advice that you received throughout your career? I'm going to give you one... I've said it before publicly. David Geffen is one of the greatest entrepreneurs of all time... And he looked me one time in the eye and he goes, 'Listen, in 100 years... no one's going to remember me, so they sure as hell won't remember you, Scooter. So... Don't have an ego.' And I think... you can win if you can all admit each other's greed. Ooh. And the only reason I use "greed" is because it makes people pay attention. You know, if I said all your values, you're not paying attention as much. When I say greed, it kind of hits home of what that truth is. Scooter, this is game right here. They don't teach this in school, though. If they taught it in school, everyone would do it. I am the only college dropout in a family of a lot of academics. But you're probably the only billionaire in your family. Listen... the black sheep did okay. Did you have people that doubted you in the business world? Yeah, of course. I was a... knucklehead 19 year old... coming up in the hip hop industry... Everyone was like, what the hell's he talking about? He's going to build this and build that... Of course, they doubted me. You had people that thought you were crazy? Yeah, they thought I was nuts. Every great entrepreneur I've ever met has that story. Now, you discovered some of the biggest artists in the world before anybody else knew who they were... What's the number one thing that you look for in a business when you're making an investment into them? I just like to look at the eyes of the founder... and how psychotic are they... How crazy are they? I look for that... "Burn the ships" You said, "Burn the ships"? You want to know what that is... Burn the ships is... in olden times they would say to their... soldiers, 'Burn the ships of your enemies,' cause you're only going home to your wife and children... there's no retreat, there's no nothing. You're the one who decides to quit or not. Keep going. How old are you now? 44. If me and you died tomorrow and you had one more message to leave with the younger generation, what would that be? Man, I got three kids. You have kids? No kids. So you don't have kids yet? So the moment you say I die, I just look at the camera and I say to my kids... God forbid something happens and this is the last thing I ever do... Dad loves you and you can do anything. I love that, man. You got amazing advice. I connect with all the billionaires I interview. Could I get your contact? Yeah, of course.
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"Excuse me, sir... Is this your G-Wagon? How did you get rich? What did you do to get a G-Wagon?" "I recognize you. I know your stuff from the internet. What did you do, man?" "I worked in the entertainment industry for a long time and... sold my company years ago. You want to know how much? I've seen you do this before... you like how much?" "How much did you sell your company for?" "I sold the company for over $1 Billion." "You said over $1 Billion? You do good stuff, man. What's your name?" "Scooter Braun." "Scooter Braun? I mean I go all over the world interviewing billionaires. Can I interview you for a minute real quick?" "Yeah." "What is the greatest piece of advice that you received throughout your career?" "I'm going to give you one... I've said it before publicly. David Geffen is one of the greatest entrepreneurs of all time... And he looked me one time in the eye and he goes, 'Listen, in 100 years... no one's going to remember me, so they sure as hell won't remember you, Scooter. So... Don't have an ego.' And I think... you can win if you can all admit each other's greed." "Ooh." "And the only reason I use "greed" is because it makes people pay attention. You know, if I said all your values, you're not paying attention as much. When I say greed, it kind of hits home of what that truth is." "Scooter, this is game right here. They don't teach this in school, though." "If they taught it in school, everyone would do it. I am the only college dropout in a family of a lot of academics." "But you're probably the only billionaire in your family." "Listen... the black sheep did okay. Did you have people that doubted you in the business world?" "Yeah, of course. I was a... knucklehead 19 year old... coming up in the hip hop industry... Everyone was like, what the hell's he talking about? He's going to build this and build that... Of course, they doubted me. You had people that thought you were crazy?" "Yeah, they thought I was nuts. Every great entrepreneur I've ever met has that story." "Now, you discovered some of the biggest artists in the world before anybody else knew who they were... What's the number one thing that you look for in a business when you're making an investment into them?" "I just like to look at the eyes of the founder... and how psychotic are they... How crazy are they? I look for that... "Burn the ships"" "You said, "Burn the ships"?" "You want to know what that is... Burn the ships is... in olden times they would say to their... soldiers, 'Burn the ships of your enemies,' cause you're only going home to your wife and children... there's no retreat, there's no nothing. You're the one who decides to quit or not. Keep going." "How old are you now?" "44." "If me and you died tomorrow and you had one more message to leave with the younger generation, what would that be?" "Man, I got three kids. You have kids?" "No kids." "So you don't have kids yet? So the moment you say I die, I just look at the camera and I say to my kids... God forbid something happens and this is the last thing I ever do... Dad loves you and you can do anything." "I love that, man. You got amazing advice. I connect with all the billionaires I interview. Could I get your contact?" "Yeah, of course." [TEXT: "School of Hard Knocks"]
The video immediately grabs attention by directly asking a stranger about their expensive car and how they got rich, creating intrigue.
“Excuse me sir... Is this your G-Wagon? How did you get rich? What did you do to get a G-Wagon?”
The person being interviewed reveals they recognize the interviewer, adding a layer of meta-commentary and establishing a connection before diving into the main questions.
“I recognize you... I know your stuff from the internet. What did you do, man?”
The interviewee shares his background and a significant business success, which provides context for his wealth and makes his upcoming advice more impactful.
“I worked in the entertainment industry for a long time and... sold my company years ago. You want to know how much? I've seen you do this before... you like how much? I sold the company for over $1 Billion.”
The interviewer asks for the best advice, and the interviewee delivers a profound and memorable piece of wisdom about ego and perception, making the segment valuable.
“What is the greatest piece of advice that you received throughout your career? I'm going to give you one... Don't have an ego... you can win if you can all admit each other's greed.”
The interviewee highlights his unique path as a college dropout who achieved immense success despite being doubted, resonating with those who feel unconventional.
“If they taught it in school everyone would do it. I am the only college dropout in a family of a lot of academics.”
The interviewee shares his unique approach to business investments, focusing on the drive and 'psychotic' ambition of founders, offering actionable insights.
“What's the number one thing that you look for in a business when you're making an investment into them? I just like to look at the eyes of the founder... and how psychotic are they... How crazy are they? I look for that... 'Burn the ships'”
The conversation concludes with a heartfelt message about parental love and encouragement, ending the video on an emotionally resonant note.
“If me and you died tomorrow and you had one more message to leave with the younger generation, what would that be? Dad loves you and you can do anything.”
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