@kallawaymarketing's reel — transcript & breakdown

Upbeat electronic music plays in the background throughout the video.

If I had to grow a plastic surgeon account from 0 to 100K followers and $100K of social media, this is exactly what I’d do. Step 1, I would deeply study their core customer avatar. What procedures do they specialize in, what aged customer, what market, what income bracket? What are their pain points, desires, objections, what messaging has made them buy in the past Step 2, I would take that information and build a list of the closest possible competitors on Instagram. Other plastic surgeons, specializing in these areas, talking to these exact customers. I would then study the top performing posts from these accounts, excluding all of the unrelated lifestyle and random stuff that doesn’t apply. This would give me a list of topic buckets, core power words, and formats that have already been validated. To do that automatically, I would use this Claude Niche Researcher skill. Step 3, I would then build a competitive personal brand position that was unique in the niche. I would either innovate on topic selection, format, avatar specificity, or unique background. Something that makes it easy for us to carve a lane as instantly memorable. To do this, I would use the initial competitor scan + my plastic surgeon’s unique expertise to dial in something custom. Step 4, I would run the 321 Content Strategy for the first 50 videos. Batches of 7 per week. 2 more broadly positioned, still accruing trust to him as a plastic surgeon but giving the potential for viral growth 4 more narrowly positioned, designed for direct conversion down the funnel. 1 chaos agent for consistent experimentation. I’ve run this strategy for dozens of business owners as well as my own accounts and it crushes in every niche. Comment “system” if you want to work with me to learn how to implement this for yourself. Follow @kallawaymarketing to learn how to grow faster on social media. #socialmedia #contentstrategy #contentcreator #marketing #video

If I had to grow a plastic surgeon account from 0 to 100K followers and dollars on social media, this is exactly what I'd do.